Features vs. Benefits, Las Vegas Style
Arriving in Las Vegas by car or by plane, (as many of us did last week for the annual NBAA [...]
Fashion Prediction for NBAA11 – QR Codes!
If we were to make a prediction about what all the "cool kids" (marketers, products and booths) will be wearing at the NBAA Conference this year, it will be that everyone will be using QR Codes! We expect to see them in all shapes and sizes and on all types of marketing materials.
How Many Hooks Do You Have in the Water?
This story, Marrs says, is a perfect illustration of what's wrong with most businesses, and why they're always under pressure to find the next client, bend over backwards to accept clients or customers that may not be a good fit, or they are forced to reduce prices to keep a customer. They don't have enough "hooks out there!"
Making Cash Flow Cycles a Little Less “Exciting!”
I've had several versions of this same conversation with people when they ask about marketing. "The problem is that when business is good, I have no need for marketing. When business is bad, I have no money for marketing!" "You know what I'm going to say, right?" "Probably that if I was more consistent with marketing I wouldn't have this roller coaster going on with my business."
Feel Awkward asking for Referrals?
Feel Awkward asking for Referrals?
Marketing is a test of courage.
How brave are you? If you have an ownership position in your company or if you FEEL an ownership for [...]
Schoolhouse Rock! – Great Video Marketing Example
John and I were walking last night and talking about the appalling lack of understanding people seem to have about [...]
Facebook Tip that Didn’t Make it Into the Class
Bob Jones of www.AskBob.aero brought up (and answered!) an excellent Facebook question. Unfortunately, I'd already produced the Facebook lesson in [...]
Video – Aviation Marketing Master Class Introduction
If any part of your job is selling aviation products or services, this class is for you. Looking for options [...]
Happy Veteran’s Day
Thanks to those who have served or are serving our country, we are free to speak, write, blog and do business as we please. We we never forget it!
Patriot Day
Our thoughts and prayers are with the families and friends of those affected in the 9-11 attacks, and our hat is off to New York City, which has for the past nine years shown the world a shining example of resilience, compassion and a diversity of people working together to make things better for everyone.
Great Veteran’s Day Story – Thanks Susan and “Fuzzy” for inspiring us!
Yesterday, several trucks pulled up to the Vineland Veterans Home after they visited it a few months ago and replaced ALL of the interior furniture, outside porch furniture, and replaced the home with all of the things that they would NEVER have. In a few weeks they will TOTALLY replace all of the glasses, flatware, plates and pots and pans. It is like an interior EXTREME MAKEOVER, INJURED AND HOMELESS/SICK VETS ADDITION.
My First Real Flight In Clouds
Had an opportunity to fly with IFR CFI Brian Hough at at Horizon Flight Center, Chesapeake Regional Airport. It's pretty amazing to break out of the clouds and be exactly where the instruments say you're supposed to be. I know that's the way it's supposed to work, but it's still pretty amazing the first time you see it.
Are You Going to the NBAA Business Aviation Regional Forum – Las Vegas?
We won't be exhibiting (this time) but John and I will be milling around, looking at the cool [...]
Stolen Cessna 172 vs. F16s – Can you believe kids these days?
Just being in the same air with these guys makes me feel like I'm scuba diving with a bunch of sharks. They look much bigger in the air than they do on the ground.
Rapping Flight Attendant
This was just too good not to share. Don't you just love it when people just take their job and [...]